We're making creative commerce easier for all
Swell is headless commerce infrastructure for innovative developers, agencies, and brands to build world-class buying experiences.
- 01
Data-centric
You should control how your data and content is modeled, and it should be as accessible as easily as your own database.
- 02
Flexible
Your ecommerce stack should be adaptable to new technologies, business models, and changing customer expectations.
- 03
Future-proof
You should be able to go from validating a single product idea to reaching millions of customers globally without re-platforming.
Our investors
We’re backed by some of the most forward-looking firms in the consumer and B2B commerce space today.
![](/_next/image?url=%2Fimg%2Finvestors%2FGuillermoRauch.jpeg&w=3840&q=75)
Guillermo Rauch
Founder and CEO of Vercel![](/_next/image?url=%2Fimg%2Finvestors%2FJasonWarner.jpeg&w=3840&q=75)
Jason Warner
Former CTO of GitHub![](/_next/image?url=%2Fimg%2Finvestors%2FFinbarrTaylor.jpeg&w=3840&q=75)
Finbarr Taylor
Co-Founder and CEO of Shogun![](/_next/image?url=%2Fimg%2Finvestors%2FBrianLong.jpeg&w=3840&q=75)
Brian Long
Co-Founder and CEO of Attentive![](/_next/image?url=%2Fimg%2Finvestors%2FAndrewJones.png&w=3840&q=75)
Andrew Jones
Co-Founder and CPO of Attentive![](/_next/image?url=%2Fimg%2Finvestors%2FRomainLapeyre.jpeg&w=3840&q=75)
Romain Lapeyre
Co-Founder and CEO of Gorgias![](/_next/image?url=%2Fimg%2Finvestors%2FMarkLenhard.jpeg&w=3840&q=75)
Mark Lenhard
CEO of Zepz, formerly Magento and PayPal![](/_next/image?url=%2Fimg%2Finvestors%2FRichLyons.jpeg&w=3840&q=75)
Rich Lyons
Advisory Board Member of Threekit Visual Commerce![](/_next/image?url=%2Fimg%2Finvestors%2FBlakeLyon.jpeg&w=3840&q=75)
Blake Lyon
Partner and Chief Business Officer at Red Antler![](/_next/image?url=%2Fimg%2Finvestors%2FAndreasKlinger.jpeg&w=3840&q=75)
Andreas Klinger
CTO of On Deck, former CTO of Product hunt![](/_next/image?url=%2Fimg%2Finvestors%2FTaylorClauson.jpeg&w=3840&q=75)
Taylor Clauson
Managing Partner at Abstraction Capital![](/_next/image?url=%2Fimg%2Finvestors%2FRyanThompson.jpeg&w=3840&q=75)
Ryan Thompson
Co-Founder of TaxJar![](/_next/image?url=%2Fimg%2Finvestors%2FAlexOByrne.jpeg&w=3840&q=75)
Alex O'Byrne
Co-Founder and MD of We Make Websites![](/_next/image?url=%2Fimg%2Finvestors%2FBrianMagida.jpeg&w=3840&q=75)
Brian Magida
VP Performance Marketing at Warby Parker![](/_next/image?url=%2Fimg%2Finvestors%2FAadilMamujee.jpeg&w=3840&q=75)
Aadil Mamujee
Former Head of Product at Automattic![](/_next/image?url=%2Fimg%2Finvestors%2FJasonSpinell.jpeg&w=3840&q=75)
Jason Spinell
Managing Director of Slack Fund![](/_next/image?url=%2Fimg%2Finvestors%2FMichaelStoppelman.jpeg&w=3840&q=75)
Michael Stoppelman
Former SVP of Engineering at Yelp![](/_next/image?url=%2Fimg%2Finvestors%2FMarkDaher.jpeg&w=3840&q=75)
Mark Daher
CEO and Managing Director of Daher Capital![](/_next/image?url=%2Fimg%2Finvestors%2FJasonFinger.jpeg&w=3840&q=75)
Jason Finger
Chairman at Upper90![](/_next/image?url=%2Fimg%2Finvestors%2FDaveJohnson.jpeg&w=3840&q=75)
Dave Johnson
Director of Engineering at PhoneGapCreate the future of commerce with us
Does your agency need a flexible platform that can adapt to changing client requirements?
Become a partner
Are you up for solving complex problems and ready to do the best work of your career?
Join the team