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  • Building

  • Merchandising

  • Operations

  • Integrations

  • Headless storefronts

    Swell's powerful APIs allow you to create multiple storefronts for any architecture and tech stack.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

  • Content management

    Manage all your products content through the admin dashboard

  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Conversion

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it’s DTC, along with volume pricing, customer groups, and invoicing.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store’s performance to ensure you have visibility across the business.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

    All customer stories →

    Documentation

    • Quickstart

    • Backend API reference

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    Resources

    • Help Center

      The latest industry news, updates and info.

    • Customer stories

      Learn how our customers are making big changes.

    • Become a partner

      For agencies creating innovative commerce experiences.

    Latest blog posts

    All blog posts →
    • Changelog

    • API Status

    • Contact us

    Build a multi-vendor marketplace

    Expand your business with a fully-integrated marketplace that gives customers access to a wide variety of products and brands.
    User interface image of three different brands in one marketplace
    Benefits

    A win-win for brands and customers

    The most popular ecommerce sites in the world are marketplaces, and it's easy to understand why. Marketplaces are a win-win setup for all parties involved--businesses reduce their costs, suppliers grow their business, and customers have access more products.
    • Create a multi-vendor marketplace that offers customers access to diverse brands and products in one place
    • Build a virtual inventory and sell a limitless variety of products that otherwise wouldn’t fit in a warehouse
    • Use Swell’s out-of-the-box features to stand up your marketplace faster than starting from scratch with a custom build
    • Easily onboard vendors and take your desired cut on all orders with split payments
    • Streamline your business operations by selling to wholesale and retail customers using a single ecommerce platform
    • Take advantage of new Swell features and capabilities as they roll out without doing additional development work
    Features

    Help your business scale and thrive

    Swell offers expansive features with advanced scalability for your marketplace operations, including built-in solutions that help you launch faster than building a custom ecommerce platform.
    • System integration

      Use Swell's flexible API to connect to all your favorite tools and systems

    • Customer groups

      Set specific store behavior for various groups—such as price rules and discounts

    • Split payments

      Specify payments for each order item or the order as a whole.

    • Coupon codes

      Offer discounts on order total, shipping, specific products, or categories.

    • Subscriptions

      Offer subscription products on a monthly, yearly, or custom schedule.

    • Tax accounting

      Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara

    User interface of a dashboard where users can control pricing rules
    For admins

    Keep your business running smoothly

    • Integrate technology partners to streamline operations
    • Control pricing, promotions and customer groups in one place
    • Track customer details, order history and lifetime behavior
    • Clean and simple backend dashboard design
    For devs

    Build and scale exactly the way you want

    • Flexible, open API allows for endless customization
    • Build a UI overlay in the backend where vendors control their brand
    • Build on modern technologies like React, Vue or Next.js
    • Spend less time on maintenance and more time on new features
    User interface of a dashboard where third-party vendors manage their inventory in a marketplace

    Integrations

    Swell lets you seamlessly connect your store with tools to run and grow your business more effectively. We'll even prioritize new integrations for enterprise customers.
    Explore all integrations
    Contentful

    Sync your Swell content for use with this powerful headless CMS. Visit Contentful to get started.

    Learn more →
    ShipStation

    Enable ShipStation to manage and track order fulfillment.

    Learn more →
    Affirm

    Offer customers simple financing at checkout—using your existing payment authorization settings.

    Learn more →
    Resolve

    Resolve payment method provides B2B and wholesalers with a way to get paid upfront, while allowing their customers to pay within a designated grace period.

    Learn more →

    Talk to us

    Curious how Swell can support your enterprise business?
    Learn more
    Swell
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