Build a multi-vendor marketplace

Expand your business with a fully-integrated marketplace that gives customers access to a wide variety of products and brands.
User interface image of three different brands in one marketplace
Benefits

A win-win for brands and customers

The most popular ecommerce sites in the world are marketplaces, and it's easy to understand why. Marketplaces are a win-win setup for all parties involved--businesses reduce their costs, suppliers grow their business, and customers have access more products.
  • Create a multi-vendor marketplace that offers customers access to diverse brands and products in one place
  • Build a virtual inventory and sell a limitless variety of products that otherwise wouldn’t fit in a warehouse
  • Use Swell’s out-of-the-box features to stand up your marketplace faster than starting from scratch with a custom build
  • Easily onboard vendors and take your desired cut on all orders with split payments
  • Streamline your business operations by selling to wholesale and retail customers using a single ecommerce platform
  • Take advantage of new Swell features and capabilities as they roll out without doing additional development work
Features

Help your business scale and thrive

Swell offers expansive features with advanced scalability for your marketplace operations, including built-in solutions that help you launch faster than building a custom ecommerce platform.
  • System integration

    Use Swell's flexible API to connect to all your favorite tools and systems

  • Customer groups

    Set specific store behavior for various groups—such as price rules and discounts

  • Split payments

    Specify payments for each order item or the order as a whole.

  • Coupon codes

    Offer discounts on order total, shipping, specific products, or categories.

  • Subscriptions

    Offer subscription products on a monthly, yearly, or custom schedule.

  • Tax accounting

    Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara

User interface of a dashboard where users can control pricing rules
For admins

Keep your business running smoothly

  • Integrate technology partners to streamline operations
  • Control pricing, promotions and customer groups in one place
  • Track customer details, order history and lifetime behavior
  • Clean and simple backend dashboard design
For devs

Build and scale exactly the way you want

  • Flexible, open API allows for endless customization
  • Build a UI overlay in the backend where vendors control their brand
  • Build on modern technologies like React, Vue or Next.js
  • Spend less time on maintenance and more time on new features
User interface of a dashboard where third-party vendors manage their inventory in a marketplace

Integrations

Swell lets you seamlessly connect your store with tools to run and grow your business more effectively. We'll even prioritize new integrations for enterprise customers.
Explore all integrations
Contentful

Sync your Swell content for use with this powerful headless CMS. Visit Contentful to get started.

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ShipStation

Enable ShipStation to manage and track order fulfillment.

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Affirm

Offer customers simple financing at checkout—using your existing payment authorization settings.

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Resolve

Resolve payment method provides B2B and wholesalers with a way to get paid upfront, while allowing their customers to pay within a designated grace period.

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Get started today

Curious how Swell can support your marketplace business?
Talk to us