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  • Building

  • Merchandising

  • Operations

  • Integrations

  • Headless storefronts

    Swell's powerful APIs allow you to create multiple storefronts for any architecture and tech stack.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

  • Content management

    Manage all your products content through the admin dashboard

  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Conversion

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it’s DTC, along with volume pricing, customer groups, and invoicing.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store’s performance to ensure you have visibility across the business.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

    All customer stories →

    Documentation

    • Quickstart

    • Backend API reference

    • Frontend API reference

    • Guides

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    • Storefronts

    Community

    • GitHub

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    • Changelog

    • API status

    Resources

    • Help Center

      The latest industry news, updates and info.

    • Customer stories

      Learn how our customers are making big changes.

    • Become a partner

      For agencies creating innovative commerce experiences.

    Latest blog posts

    All blog posts →
    • Changelog

    • API Status

    • Contact us

    Pricing that doesn't
    hold you back

    All plans include full API access and a test environment, plus unlimited products, variants, subscriptions, currencies, and content locales.

    Start your trial
    Most popular

    Basic

    $89Per month

    Everything you need to launch and grow a new online store.

    • 5Admin users
    • $500k in annual sales (USD)
    • 500k API requests
    • 3GB data storage
    • Basic reports
    Start free trial

    Standard

    $299Per month

    Chat support and time-saving features for larger teams.

    • 15Admin users
    • $2M in annual sales (USD)
    • 2M API requests
    • 10GB data storage
    • International price lists
    • Advanced reports
    Start free trial

    Unlimited

    $2000Per month

    Unlimited scalability, granular control, and better volume rates.

    • ∞Unlimited admin users
    • $6.5M in annual sales (USD)
    • ∞Unlimited API requests
    • ∞Unlimited data storage
    • Role-based permissions
    • Developer support
    • 100% uptime SLA
    Start free trial
    Alternative plans

    Starter

    $19/mo

    Sell up to $150k USD per year, with 100k monthly API calls, 1GB data storage, and 2 admin users. Sales above the $150k ceiling are charged at 2.0%.

    Start free trial

    Custom

    Have a unique use case? Swell's unique level of flexibility is ideal for complex requirements and unconventional business models.

    Contact us

    Included in all plans

    Responsive support

    General setup and operation support over email and chat, with an average response time of under 5 minutes on weekdays.

    Unlimited products and variants

    Design unique product variations with unlimited options and attributes. Manage your inventory in real-time.

    Subscriptions out-of-the-box

    Sell physical or virtual products in your catalog as a subscription and manage it all from your dashboard.

    Custom fields

    Leverage custom fields on models from orders to products, and store data from other systems to support all your business needs.

    Test environments

    Develop and test your custom logic and storefronts safely, with separate databases and API keys for test and live environments.

    Localization

    Translate content and display local pricing for a tailored shopping experience, with unlimited currencies and language locales.

    Compare plans

    Admin & Support

    Email & chat general support

    Comprehensive support is extended to all plans, ensuring that you receive the assistance you need.

    YesYesYes

    Admin users

    Add multiple team members to help manage your store.

    515♾️

    Role-based permissions

    Control what your team can see depending on their permissions.

    NoNoYes

    Developer support

    Expert assistance in designing and implementing customized solutions for your project’s specific requirements.

    NoNoYes

    Revenue limit

    Based on a 12-month trailing period in live environments.

    $500k$2M$6.5M

    Above revenue limit

    The applicable percentage fee when the ceiling is reached.

    1.5%1%0.40%

    Multi-year contract

    Plan ahead and keep pricing locked in with a multiple-year agreement.

    NoNoYes

    Advanced reports

    Access detailed reports that aid in tracking and analyzing your store's performance.

    NoYesYes

    100% uptime SLA

    NoNoYes
    Usage dimensions

    Storefronts

    Manage multiple storefronts under one single store.

    515♾️

    Monthly API requests

    The total number of API requests made within a given month in both test and live environments.

    500k2M♾️

    Extra 100K API requests

    Usage in excess of your plan's limit will be billed at $5 for each 100,000 requests or part thereof, in the month the requests were made.

    $5$5♾️

    Data storage

    The storage quota for all data and media, including products, orders, customers, and images. Measured monthly in both test and live environments.

    3GB10GB♾️

    Extra 1GB data storage

    Usage in excess of your plan's limit will be billed at $5 for each additional gigabyte or part thereof, per month.

    $5$5♾️
    Storefront

    Frontend & backend API

    Gain full control over your ecommerce system by having seamless access to both the frontend and backend APIs.

    YesYesYes

    Self-hosted storefronts

    Connect your own storefront to your store using the user-friendly admin dashboard.

    515♾️

    Headless storefront starters

    Boost your productivity with Swell's pre-built storefront starters built in Next.js or Nuxt.js.

    YesYesYes
    Checkout

    Hosted checkout

    Leverage Swell's ready-to-use checkout system, eliminating the need for extensive setup or development.

    YesYesYes

    Checkout API

    Build custom checkout and payment flows using the same APIs as our hosted checkout.

    YesYesYes

    Guest checkout

    Enable hassle-free checkout experiences by offering users the option to complete purchases without the need to create an account.

    YesYesYes

    Abandoned cart recovery

    Re-engage potential customers by sending automated reminders about their abandoned carts through personalized notifications.

    YesYesYes

    Shipping price rules

    Set price rules for specific geographic zones, services, or price points.

    YesYesYes
    Payments & Taxes

    Multiple payments processing

    Configure your payment processing by integrating with trusted payment gateways such as Stripe, PayPal, and Amazon Pay.

    YesYesYes

    Buy Now, Pay Later (BNPL) services

    Empower users with flexible purchasing options by integrating with "buy now, pay later" services like Affirm and Resolve.

    YesYesYes

    Split payments

    Customize payment options for individual order items or the entire order.

    YesYesYes

    COD & bank deposits

    Offer your customers the convenience of flexible payment options, including cash on delivery or secure bank deposits.

    YesYesYes

    Saved credit cards

    Provide a one-click checkout with fully encrypted saved credit cards.

    YesYesYes

    Location-based tax settings

    Create multiple tax rules and group them by region. Apply them to shipping, products and categories.

    YesYesYes
    Products

    Unlimited products & variants

    Unleash your creativity and create product variations with limitless options and attributes.

    YesYesYes

    Subscription products

    Sell physical and virtual products, create flexible order schedules, separate invoicing from fulfillment, and much more.

    YesYesYes

    Categories & sub-categories

    Enhance the shopping experience for your customers by designing intuitive category trees, enabling seamless product discovery.

    YesYesYes

    Custom product attributes

    Customize product pages with visible custom attributes and hidden attributes for internal data or behavior modifications.

    YesYesYes

    Stock inventory & history

    Track inventory and history of each product and its variants in real-time.

    YesYesYes

    Product bundling

    Boost your revenue by offering intelligently curated product bundles that align perfectly with your customers' needs and preferences.

    YesYesYes

    Bulk price rules & grouping pricing

    Optimize pricing for customer groups like wholesale accounts/VIPs with tiered price breaks using customer-specific price rules.

    YesYesYes

    Multi-currency display

    Allow your customers to view product prices and make purchases in their own currency.

    YesYesYes

    Multi-language display

    Configure multiple locales to offer customers a tailored experience regardless of their geographical location.

    YesYesYes

    Priced currency

    Set explicit pricing in various currencies, and offer checkout in that currency.

    NoYesYes
    Conversion

    Coupons

    Provide different discounts on order totals, shipping, products, and categories.

    YesYesYes

    Gift cards

    Offer physical and digital gift cards that customers can use as account credits or towards purchases.

    YesYesYes

    Promotions & discount rules

    Fine-tune discount settings with custom options like minimum quantities and excluded product categories.

    YesYesYes

    Bulk coupon generation

    Easily distribute coupons or vouchers by mail with unlimited code generation and exporting.

    YesYesYes

    Cross-sells & up-sells

    Boost sales with strategic cross-sells and upsells on product pages and at checkout.

    NoYesYes
    Orders

    Manual order creation

    Create orders from the admin dashboard and support customers via phone, email, or chat.

    YesYesYes

    Post-sale order editing

    Modify or cancel order items and discounts both before and after an order has been finalized.

    YesYesYes

    Custom fields

    Incorporate custom fields into order models, enabling the storage of data from external systems.

    YesYesYes

    Return management

    Manage refunds by offering full or partial refunds to customers, allowing them to choose to receive funds back or store them as an account credit.

    YesYesYes
    Developers

    Backend API

    Full CRUD capabilities for all data models, for serverside use with a secret key.

    YesYesYes

    Frontend API

    Partial CRUD capabilities with a public key for usage in browser environments.

    YesYesYes

    Headless storefront starters

    Build a beautiful storefront in minutes using our ready-made storefront starters.

    YesYesYes

    Media CDN with image transforms

    YesYesYes

    See an error here?Let us know

    Preferred by leading companies

    Any questions?

    We get it. With so many features across all plans, figuring out if Swell is for you can come down to simple answers. Below are the questions we’re most asked by ecommerce vendors.

    Create your store,
    choose a plan later.

    Start free trial
    Swell
    Next-level commerce for everyone.
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