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  • Building

  • Merchandising

  • Operations

  • Integrations

  • Headless storefronts

    Swell's powerful APIs allow you to create multiple storefronts for any architecture and tech stack.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

  • Content management

    Manage all your products content through the admin dashboard

  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Conversion

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it’s DTC, along with volume pricing, customer groups, and invoicing.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store’s performance to ensure you have visibility across the business.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
zapier logo
yotpo logo
vercel logo
taxjar logo
stripe logo
slack logo
shipstation logo
sendgrid logo
resolve logo
quickpay logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo
omnisend logo
mailchimp logo
klaviyo logo
klarna logo
hubspot logo
contentful logo
braintree logo
bancontact logo
avalara logo
algolia logo

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

    All customer stories →

    Documentation

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      The latest industry news, updates and info.

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      Learn how our customers are making big changes.

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      For agencies creating innovative commerce experiences.

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    • Changelog

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    For DTC

    Direct-to-consumer

    Sell to retail and wholesale customers from a single storefront, or create one for each. Swell’s account-based pricing and flexible data models support selling your way.
    Origin Theme – 01
    Origin Theme – 02
    Origin Theme – 03

    Accelerate your launch with our headless storefront starter kit.

    Tell your story and start selling fast, with built-in subscriptions, customer portal, and price tiering.
    Origin Storefront App
    • Create your own experience by using our starter kit made in Nuxt.js and Vue
    • Build pages the way you want with modular content blocks
    • Use purchase options to sell products as one-time or subscription orders
    • Supports multiple currencies and languages for market localization
    • Accept payments through multiple vendors from Amazon Pay to Stripe
    • Enable email marketing automation like abandoned cart sequences and upsells

    The features you need to help your B2C and wholesale business thrive.

    See all platform features
    • Variants and attributes

      Manage unique product variations with unlimited options, attributes, and variant inventory tracking.

    • Bundled products

      Increase revenue with product bundles, and track inventory for each product individually.

    • Purchase options

      Sell each product in multiple ways, with one-time pricing and multiple subscription plans.

    • Cross-sells and up-sells

      Trigger impulse buys with upsells on product pages and special offer cross-sells at checkout.

    • Localization (i18n)

      Configure multiple currencies and locales so customers can shop in their own currency and language.

    • Buy X Get Y

      Specify discounted products for customers who meet a set requirement with their order.

    • Abandoned cart recovery

      Send automated email sequences to customers with items in their cart and generate more sales.

    • Order activity feed

      When a customer faces an issue, order history provides details of every step of the order.

    Connect the services you use to market, sell, and track.

    Swell Integrations
    Integrations

    Integrate with your favorite platforms

    Swell has integrations with many of the tools you already use to help run your business, and we’ll prioritize new ones for enterprise customers.

    Payments

    Easy setup for popular payment gateways

    Process payments with multiple gateways using our APIs or hosted checkout. Store card details in our fully encrypted vault for more flexibility.

    Swell Payments

    “Swell has been like a spring for Spinn, allowing us to efficiently grow and scale.”

    Roderick de Rode — Spinn

    Take ecommerce to the next level with Swell

    Create a store
    Swell
    Next-level commerce for everyone.
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