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Products
Powerful modeling and versatile presentation of your entire catalog.
Subscriptions
Sell recurring physical and virtual products alongside one-time offerings.
Discounts
Get the sale with coupons, BXGY promotions, and automatic discounts.
Wholesale
Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.
Content
Manage all your products content through the admin dashboard.

Users
Multi-store admin accounts and role-based permission controls.
Customers
Manage customer info, generate reports, and see buyer activity.
Orders
Edit orders anytime and get the right information for smooth fulfillment.
Fulfillment
Ship from multiple locations, track inventory, and split shipments.
Reporting
Monitor your store's performance to ensure you have visibility across the business.

Storefronts
Swell storefronts are fully customizable, allowing you to create just the right experience.
Checkouts
Use our hosted checkout, integrate with a partner, or build a custom flow.
Payments
Connect multiple gateways simultaneously, store cards, and split payments.
Internationalization
Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

Direct-to-consumer
Tell your story and give customers a unique shopping experience
Subscriptions
Sell personalized subscription bundles, memberships, and one-time items together
B2B/B2C
Support retail and wholesale customers from one catalog and dashboard
Marketplaces
Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

Spinn Coffee
A coffee revolution sparked by a connected machine and marketplace
Smashing magazine
Global tax and shipping for complex product bundles
Infinitas Learning
Delievering leading educational experiences in Europe

All customer stories →

Documentation

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Resources

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The latest industry news, updates and info.
Customer stories
Learn how our customers are making big changes.
Become a partner
For agencies creating innovative commerce experiences.

Latest blog posts

Nov 06, 2025
Build smarter workflows with App Functions
Oct 22, 2025
Storefronts V2 and the future of Swell Apps

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Partners

News

Developers

agent-friendly-cli

Developers

How we're redesigning our CLI so AI agents don't get stuck

An interactive prompt is a deadlock for an AI agent. Here is the nine-rule contract we now build the Swell CLI against, including the parts we haven't shipped.

Oct 14, 2026

commerce-infrastructure-for-ai-agents

NewsDevelopers

Commerce infrastructure for AI agents

Sep 08, 2026

swell-skills-for-ai-coding-agents

ProductNewsDevelopers

Swell skills for AI coding agents

May 11, 2026

the-complete-guide-to-migrating-from-shopify-to-swell

Product

The complete guide to migrating from Shopify to Swell

Dec 03, 2025

swell-vs-shopify

Product

Swell vs. Shopify - A comparison for teams building modern ecommerce experiences

Nov 21, 2025

automated-data-transfer-with-flexiPort

Partners

Migrating to Swell: Automated data transfer with FlexiPort

Nov 13, 2025

deep-dive-app-functions

Developers

Build smarter workflows with App Functions

Nov 05, 2025

storefronts-v2-and-the-future-of-swell-apps

ProductNews

Storefronts V2 and the future of Swell Apps

Oct 21, 2025

customer-payment-management

CustomersProduct

Customer payment management

Aaron Lee | Apr 30, 2024

build-your-ecommerce-store-with-next-js-commerce-v2-and-swell-on-next-14

Build your ecommerce store with Next.js Commerce v2 and Swell on Next 14

Dec 06, 2023

customer-address-management

Product

Customer address management

Aaron Lee | Oct 10, 2023

legacy-code-bases-and-the-five-stages-of-grief

Developers

Legacy code bases and the five stages of grief

Thomas Taylor | Sep 13, 2023

new-paypal-integration

Paypal Commerce Platform integration

Aug 14, 2023

square-one-by-commit-studio

NewsDevelopers

Square One by Commit studio

Jul 13, 2023

swell-next-js-graphql-building-modern-ecommerce-experiences

ProductDevelopers

Swell + Next.JS + GraphQL: Building modern ecommerce experiences

Maarten Vleugels | May 23, 2023

add-crypto-payment-integrations-to-your-ecommerce-store

PartnersProduct

Add crypto payment integrations to your ecommerce store

Mar 17, 2023

build-your-ecommerce-store-with-next-js-commerce-and-swell-on-next-13

Build your ecommerce store with Next.js Commerce and Swell on Next 13

Feb 23, 2023

why-to-adopt-a-headless-commerce-approach

ProductNews

16 reasons to adopt a headless commerce approach

Nov 04, 2022

what-s-new-at-swell-september-2022

Product

What's new at Swell?

Sep 01, 2022

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how-to-choose-a-third-party-logistics-partner

Partners

What is 3PL? How to choose a Third Party Logistics partner

Aug 22, 2022

what-to-look-for-when-choosing-an-ecommerce-agency

Partners

What to look for when choosing an ecommerce agency

Aug 08, 2022

new-agency-partnerships-for-your-swell-store

Partners

New agency partnerships to drive best-in-class experiences

Aug 01, 2022

halo-is-the-next-step-for-composable-commerce

Why HALO is the next step for composable commerce

Adam Sturrock | Jul 26, 2022

new-ecommerce-integrations-2022

Partners

New integrations to level up your Swell store

Jul 08, 2022

new-product-feature-purchase-links

Product

Bring them straight to checkout with Purchase Links

Jun 28, 2022

swell-dashboard-update

Product

A new dashboard that’s more accessible

May 27, 2022

what-to-look-for-when-choosing-an-ecommerce-platform

What to look for when choosing an ecommerce platform

May 26, 2022

announcing-horizon-theme

Product

Horizon: our upcoming theme made for storytelling

May 10, 2022

graphcms-swell-partnership-announcement

Partners

Partner spotlight: GraphCMS

May 01, 2022

how-swell-is-building-a-remote-first-culture

News

How Swell is building a healthy remote-first culture

Erika Khanna | Mar 30, 2022

swell-raises-20-million-to-build-the-future-of-ecommerce

News

We raised $20M to build the future of ecommerce

Eric Ingram | Mar 04, 2022

piio-joins-swell

News

Piio joins Swell to deliver perfect image optimization

Jan 25, 2022

swell-stories-community

News

Swell stories: Community

Dec 06, 2021

agency-spotlight-inside-labs

Partners

Agency spotlight: Inside Labs

Sep 01, 2021

building-the-future-of-headless-ecommerce-with-next-js

Developers

Building the future of headless ecommerce with Next.js

Sep 01, 2021

netlify-headless-summit-2021

Developers

Presenting Swell at Netlify Headless Commerce Summit 2021

Jul 27, 2021

agency-spotlight-monogram

Partners

Agency spotlight: Monogram

Jun 17, 2021

agency-spotlight-half-helix

Partners

Agency spotlight: Half Helix

Jun 03, 2021

Next-level commerce for everyone.

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